Nothing matters more than first impressions in the digital space – lead-generating websites are built on the pillars of good inbound marketing, which means your prospects’ needs and pain points are top priority.
The moment a prospect lands on your website, you need to give them a really good reason to stay there – supplying them with the information they need – while leaving a long lasting imprint in their hearts and minds. Have your website developed this way, and you will not only create a really strong online presence but also set yourself apart from competitors in a unique way.
Good lead generation starts with thorough situational analysis – our inbound marketing experts will study all factors which affect the usability and SEO of your website. They will evaluate variables like social monitoring, link building, mobile optimization, site traffic and usability to provide actionable advice on improving your leads.
Once a detailed inbound marketing plan has been crafted, we will produce an editorial calendar to properly execute on the marketing plan. All the while, we will continue to study your most likely keywords, including top competitor keywords, so that you are always easily discoverable by your target audiences. We will ready up an offer to invite prospects to get to know your brand – through popular social media channels, email marketing and your company blog, we’ll drive highly qualified and relevant traffic to your website.
Our lead generation experts will continue to keep a watchful eye on how each respective lead-generating campaign is performing. We understand how to make the most of Google Analytics to determine how much traffic is being generated to your site and what buttons we need to press to direct more traffic.